The Economics of Medical Device ODM: A Cost-Benefit Analysis

The ODM model represents a paradigm shift from “building it all ourselves” to “strategically partnering for efficiency and speed.” The economic argument is clear: drastically lower upfront costs and faster revenue generation. However, the greater strategic value lies in risk mitigation and access to specialized capabilities. In an increasingly competitive landscape, leveraging the ODM model is not just a financially prudent choice—it is a powerful strategic lever for sustainable growth and market agility.